Expo Santa Fe, Ciudad de Mexico, 10 & 11 November 2026
World Business Forum
Mexico 2026
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World Business Forum
Since 2001, the World Business Forum Mexico has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.
We focus on the most relevant topics for today’s leaders who face the challenge of leading their teams and organizations.
To thrive in 2026, resilience is no longer enough. Organizations must do more than endure: they must transcend.
Transcend will be the central theme of the 2026 edition: how to build limitless organizations.
World Business Forum Mexico 2026 Speakers
Francis Ford Coppola
Creativity
One of the greatest directors and filmmakers of all time
Renée Mauborgne
Innovation Strategy
INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy
Carl Lewis
High Performance
One of the greatest Olympians of all time
Rita McGrath
Growth Strategy
Leading strategy expert and professor at Columbia Business School
Greg Hoffman
Marketing
Former Chief Marketing Officer at Nike
David Rowan
Innovation
Tech expert, serial startup investor and founding Editor-in-Chief of WIRED UK
Nathalie Nahai
AI & The Future of Work
Author and psychology-driven technology strategist
World Business Forum Mexico 2026 Speakers
Francis Ford Coppola
Creativity
One of the greatest directors and filmmakers of all time
Renée Mauborgne
Innovation Strategy
INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy
Carl Lewis
High Performance
One of the greatest Olympians of all time
Rita McGrath
Growth Strategy
Leading strategy expert and professor at Columbia Business School
Greg Hoffman
Marketing
Former Chief Marketing Officer at Nike
David Rowan
Business Transformation
Tech expert, serial startup investor and founding Editor-in-Chief of WIRED UK
Nathalie Nahai
AI & The Future of Work
Author and psychology-driven technology strategist
Two Days. Limitless Growth. A Real Impact.
The World Business Forum Mexico 2026 is not just an event. It is a strategic offsite for leaders who want to keep up with the times and face the challenge of constant change.
We curate the world’s most disruptive thinkers to cover every critical angle of the business: from AI and innovation to talent, leadership, and culture.
You’ll return home with ideas and tools to develop strategies and guide your organization through uncertainty.
Buy your ticket for the World Business Forum
and become a WOBI Member
Get a year’s access to exclusive benefits
1. World Business Forum On Demand
✓ Included in your WOBI Membership
The Mexico program is world-class, but it represents only one stage of your learning journey this year. Your subscription includes 30-day on-demand access to all World Business Forums held globally.
2. A year-long access to our Learning Platform
✓ Included in your WOBI Membership
WOBI empowers you all year. Receive a 12-month access to our learning hub, a curated library of 300+ hours of the world’s best management content.
You aren’t just attending a forum; you are joining a continuous learning program, all year round.
3. A year-long access to our Learning Platform
✓ Included in your WOBI Membership
During the Forum: Connect with other peers in our networking area.
During the Year: Attend exclusive WOBI Members events focused on learning and networking.
Always: Connect with other leaders throughout our WOBI Platform.
Join Thousands of Leaders Who Are Already Ahead of the Curve
“Simply food for the soul. An event that shifts your mindset, inspires, and creates a new way of thinking.”
— Kim Boyle – Marketing Director, SAP
“Two unforgettable days with world-class leaders who inspired us with transformative ideas and practical strategies.”
— Jesús A. Lacoste – CEO – Soy Digital Network
"A constant source of inspiration, featuring world-class speakers and conversations that truly transform the way we lead. Two days to immerse yourself in ideas, perspectives, and a more human approach to management."
— David Ventura – National Accounts Director at Frit Ravich
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Gold Access
- Access to World Business Forum Mexico 2026
- Welcome Kit
- Simultaneous translation
- Coffee breaks and meals
- Access to the conferences and exhibition area
- Certificate of attendance
- Watch World Business Forums Worldwide On Demand
- Exclusive networking opportunities
- Explore WOBI's Digital Content Library
- A Global Executive Community
Platinum Access
- Everything in Gold Access plus:
- Dedicated Registration Desk
- Premium Welcome Kit
- Preferential Seating
- 2 access per month to club 51
- Networking Lunch with Speaker
Corporate Solutions
We create customized corporate packages with exclusive benefits tailored to your organization.
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Questions from Leaders Like You
Do I need to provide delegate names at the time of purchase?
What are the cancellation policies?
If you can’t attend the World Business Forum (WBF), you may transfer your ticket to someone else in your organisation at least 5 days before the event. You can access our full terms and conditions here.
What payment methods are available?
Customers can pay by credit or debit card (Mastercard, Visa, Amex) or via bank transfer. For more information, please contact info.mx@wobi.com
Is the World Business Forum only for C-Level executives?
By covering a broad range of management topics, the event helps participants strengthen leadership skills and further develop their potential toward future executive roles.
I don’t work for a large company — is the content still relevant?
I work in a specialized sector. Is the event still relevant?
What does it mean to be a WOBI Member?
We wanted to transform your 2-day World Business Forum experience into a 365-day experience.
That’s why, when you purchase your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, with year-round access to resources, inspiring content, and exclusive networking opportunities.
What does WOBI Membership include?
- In-person access to World Business Forum Mexico 2026
- On-demand access to all World Business Forums worldwide
- Year-round access to the best management content
- Networking opportunities and access to the executive community
How do I access my WOBI Membership?
You can access it from any device:
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Francis Ford Coppola
One of the greatest directors and filmmakers of all time
Francis Ford Coppola is a highly renowned film director, producer, and screenwriter. He has won multiple prestigious awards, including five Academy Awards, six Golden Globe Awards, two Palmes d’Or, and a British Academy Film Award (BAFTA). Coppola’s most notable films, such as The Godfather trilogy – which transformed the gangster genre – and Apocalypse Now, have established him as one of the most significant filmmakers in American history. Apart from his filmmaking career, Coppola has expanded his horizons into the wine and hospitality industry, establishing the Francis Ford Coppola Presents brand, which offers various resorts, cafes, and wineries located in California, Guatemala, and Belize.
Leading Creativity: Lessons from a Master Director
- The skills and characteristics needed to consistently and effectively push creative boundaries
- Producing award-winning performances: How to identify and get the best out of your talent
- A different approach for dealing with doubt, uncertainty and failure
- The evolution of storytelling: Keys to develop powerful stories that capture people’s imaginations
Carl Lewis
One of the greatest Olympians of all time
Recognized as one of the most successful athletes in history, Carl Lewis is a track and field legend, world-record breaker, and ten-time Olympic medalist (with nine golds and one silver). Named Sportsman of the Century by the International Olympic Committee in 1999, Lewis redefined consistency and longevity by sustaining peak performance over many years, competing in five Olympic Games. An eight-time world champion, he set the then–world record in the 100m at the 1991 World Championships in Tokyo at the age of 30 – an age considered past prime for sprinters and long jumpers. Beyond his sports career, he founded The Carl Lewis Foundation in 1984 to support disadvantaged youth and continues to dedicate his influence to business, education and social impact initiatives.
The “I Can Do That” Mindset
- Talent is just the start: What it takes to develop a champion mindset, overcome the odds and sustain success over the long term
- The “I Can Do That” Mindset: Developing the mental strength to give you the edge when the pressure is on
- Staying motivated: How to maintain the desire to keep setting the bar higher year after year
- Don’t focus on being at the top, but on being better: Lessons from an Olympic champion in driving continuous improvement
David Rowan
PTech expert, serial startup investor and founding Editor-in-Chief of WIRED UK
David Rowan is a renowned figure in the tech and business world, helping leaders and organizations to adapt to the impact of emerging technologies. Founding Editor-in-Chief of WIRED UK (2008–2017), he built close ties with founders behind WhatsApp, LinkedIn, Google, Spotify, Xiaomi, and many other high-growth startups. Rowan is a long-time technology columnist for various prestigious publications, translating frontier trends into practical strategies for leaders and organizations .Beyond Journalism, he has also demonstrated a keen eye for investment opportunities, backing over 150 early-stage tech companies, including two billion-dollar unicorns.
His Amazon #1 business bestseller Non Bullshit Innovation: 17 Proven Ways to Transform How You Work, has garnered international acclaim for its strategies on corporate innovation in the face of disruptive technology.
Driving Innovation Success Through Navigating the Exponential Tech Landscape
- Mastering the convergence: AI, quantum computing, and beyond – turning exponential tech into business advantage
- Innovation under pressure: How technology-led innovation transforms businesses and consumers, driving prosperity despite economic challenges
- Lessons from ‘The Non-Bullshit Innovators’: Radical ideas to transform businesses from the world’s smartest minds
- The ten new rules of business: Why it’s time to challenge the tech monopolies
Nathalie Nahai
Author and psychology-driven technology strategist
Nathalie Nahai is a leading voice that explores the intersection of human behavior, culture, and emerging technology. With a polymath background in psychology, marketing and digital strategy, she advises organizations on how to navigate the ethical, creative, and relational challenges posed by AI, having worked with leading companies such as Google, Accenture, Unilever, and Harvard Business Review, among others. She is the author of Business Unusual and Webs of Influence, and the host of the podcast In conversation with Nathalie Nahai, where she explores themes such as consciousness, resilience, and the future of work.
Humans + AI: Building Teams with Empathy and Agency
- Understanding agency: What AI lacks and why human discernment matters
- Human + AI collaboration: How to train, guide, and integrate AI as a valuable, aligned member of our teams and customer interactions
- Designing tech with trust: How to build ethical, emotionally intelligent strategies for a more connected digital future
- The risks of automation without reflection — and how to preserve creativity, trust, and connection
Rita McGrath
Leading innovation and strategy expert and professor at Columbia Business School
Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. Consistently ranked among the top 10 management thinkers globally by Thinkers50, she is also a recipient of their #1 award in strategy. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”. She is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long-term shared prosperity.
Strategies to Drive Innovation and Growth
- The New Strategy Playbook: Navigate shifts, rethink growth, and reinvent your approach
- Innovation in Action: Turn ideas into results with tools your team can apply immediately
- Spot Early Signals: Detect trends and changes before they disrupt your business
- Break Down Barriers: Align teams, foster collaboration, and accelerate execution
Greg Hoffman
Former Chief Marketing Officer at Nike
As former Chief Marketing Officer at Nike, Greg Hoffman is a world-class expert on creating brand experiences. During his career of more than 27 years at Nike he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. Everything he lived and learnt in this period is reflected in his book Emotion by Design: Creative Leadership Lessons from a Life at Nike.
Hoffman has been recognized as one of Fast Company magazine’s Most Creative People in Business, as well as featuring on Business Insider’s list of 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. Today, as Founder and Principal of Modern Arena, Hoffman advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact.
Change Mindset: Fearless Leadership in Organizations
- The keys to building strong emotional connections with your consumers
- Creativity as a team sport: A roadmap to cultivate curiosity and raise the bar for excellence
- “Never play it safe, play to win”: How to foster risk-taking and innovation across the organization
- Storytelling strategies to shape a powerful, lasting brand legacy: Lessons from Nike and beyond
Renée Mauborgne
INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy
Renée Mauborgne is a leading business strategist, Distinguished Fellow, professor of strategy and Co-Director of the Blue Ocean Strategy Institute at INSEAD. Together with her colleague W. Chan Kim, she co-authored the global bestseller Blue Ocean Strategy, which has sold over four million copies and is recognized as a cornerstone in strategic management. In 2023, they released Beyond Disruption and were honored by Harvard Business Review’s 100th-anniversary list as two of the four most influential thinkers Her pioneering approach to business growth, focused on creating value without destructive competition, has influenced organizations worldwide.
Leading Growth Beyond Competition: Strategies for Sustainable Innovation
- Discover how to create new, competition-free markets using the timeless Blue Ocean principles
- Unlock growth opportunities through nondisruptive creation while preserving industries, jobs, and communities – so business and society thrive together
- Apply adaptable strategies to navigate uncertainty and leverage disruption constructively
- Learn from a decade-long study across 30+ industries and global case studies to balance innovation, value creation, and sustainable impact
Nouriel Roubini
Renowned economist and Professor Emeritus at the Stern School of Business at NYU
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
Navigating Unpredictability: On Risks, Realignments, and Resilience
- Developing dual-term strategies to address persistent volatility and structural shifts in global markets
- Exploring what nearshoring and geopolitical fragmentation mean for the region–and your organization
- Disruptive technologies and the global economy: Identifying AI threats and opportunities
- Decoding the signs and symbols that hint at what’s next–and sharpening the tools to shape it
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